Distributed server architecture - ICP servers can be dispersed geographically to increase capacity and support growth, allowing for regionalized sessions and substantial network traffic reduction. Compared to central server and multiple-unicast architecture where each participant gets a full set of streams, Arel's architecture of distributed servers makes sure that only up to one set of streams is received by the server. This translates into tremendous bandwidth savings and lowers connection speed requirements dramatically.
In addition, the data is then distributed in local multicast on the LAN, again dramatically reducing the bandwidth requirements, or in multiple local unicast. This mechanism allows for the distribution of higher quality sessions with better audio, video and content, while in most cases using less bandwidth. See the business case analysis on bandwidth savings using ICP.